Monday 14 September 2009


Describe what someone with this job is generally involved in:

A photographer is a person who takes photographs using a camera. A professional photographer uses photography to make a living whilst an amateur photographer does not earn a living and typically takes photographs for pleasure and to record an event, place or person for future enjoyment.

A photographer's pursuit of photography may be as an art form or to sell photographs for commercial purposes, or both.

Photographers are often categorized based on the subjects they photograph. Some photographers explore subjects typical of paintings such as landscape, still life, and portraiture. Other photographers specialize in subjects unique to photography, including street photography, documentary photography, fashion photography, wedding photography, war photography, photojournalism and commercial photography.

Paparazzi are photographers who take candid photographs of celebrities.

Describe where in the production process a person with this job is usually most involved:

Countless industries purchase photographs for use in publications and on products. The photographs you see on magazine covers, in television advertising, on greeting cards or calendars, on websites, on product boxes and packages, and so on, have generally been purchased for this use, either directly from the photographer or through an agency that represents the photographer. A photographer uses a contract to sell the "license" or use of his or her photograph with exact controls regarding how often the photograph will be used, in what territory it will be used (for example U.S. or U.K. or other), and exactly which products it will be used on. (An additional contract and royalty would be used for each additional use of the photograph. For example, the photographer may sell the use of his photograph to different companies for use on calendars, cereal boxes, magazines, greeting cards, or many other products, in many countries.) The time duration of the contract may be for one year, or for a different duration. The photographer usually charges a royalty as well as a one-time fee, which may or may not then be deducted from the royalties, depending on the terms of the contract. The contract may be for non-exclusive use of the photograph (meaning the photographer can sell the same photograph for more than one use during the same year) or for exclusive use of the photograph (i.e. only that company may use the photograph during that year). For example, a contract may stipulate non-exclusive use of the photograph on print greeting cards for one year within the United States with certain up front fee and royalty per unit printed. The contract can also stipulate that the photographer is entitled to audit the company for determination of royalty payments. Royalties vary depending on the industry buying the photograph and the use, for example, royalties for a photograph used on a poster or in television advertising may be higher than the royalty for use on a limited run of brochures. A royalty is also often based on the size the photo will be used in a magazine or book, for example, if it is used as a quarter or half-page photo or full page. Cover photos usually command higher fees than photos used elsewhere in a book or magazine.

Describe where in the production process a person with this title is usually most involved:

The Production process for a photo in advertisement is as follows:

1. The photographer must first be asked to attend an advertisement advent, E.G a photo must be taken for a photo of a new toy that will be put into the next Argos Catalogue.

2. The Photographer will be given a brief on what the makers of the toy/product want in the way of lighting, style of the photo and how it should fit into the catalogue in terms of lighting, style of the page and what type of toy/product it is and what section of the catalogue it will be in.

3. The photographer will then take the photos that have been given as a brief to him/her and they will take the photo, or several others before sending them to the makers of the company who will decide which ones are the best and forward them to the owners of the catalogue E.G Argos.

There are three levels of photography qualifications, each reflecting increasing levels of experience, skill and achievement.

Licentiateship (LBIPP) is the first level of the qualifications system, showing an established level of skill and competence.

Associateship (ABIPP) is midway between Licentiateship and Fellowship and denotes a high standard of craftsmanship and individual creative ability.

Fellowship (FBIPP) is the highest qualification attainable and recognises distinguished individual ability and exceptional standards of excellence.

Sources of info:

http://www.bipp.com/photography_qualifications.html

http://en.wikipedia.org/wiki/Photographer

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